Why Project Management is Critical for Efficient Marketing Operations
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any company. However, simply having a great idea for appropriate marketing communications is not enough. This is where we look towards effective project management. Implementing a successful marketing campaign requires a well-organized and well-executed project management plan, and ideally includes…
How to optimize Campaign Build Times with a PM Tool
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in from Slack, email, and every other possible angle. What’s the priority? P1. When is this due? ASAP. Without a systematic way to manage new work requests, it becomes a challenge to set expectations with your stakeholders, identify work priorities,…
5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…
