Etumos

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running (so to speak), and ensuring everything coming out of your Marketo instance is in tip-top shape. Lead flow is dialed. You have a great relationship with your Salesforce admin. You have your dream job and life is sweet –…

Overview Lead conversion is a direct indicator of how successful your business is as it defines how many leads (prospects) are being converted into customers. A collaborative team effort must be made by your sales and marketing teams to convert leads at a successful rate. They must establish a blueprint to determine the status of…

Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and sometimes leaving them high and dry. Lead scoring, when integrated with your lifecycle program, can help you manage lead volume without over-architecting your automation. (There’s a trend with MOPs, and that is to keep it as simple as possible…

Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time to adjust your lead scoring. What is lead velocity and why should companies focus on it? Lead velocity is the rate at which your leads move through the lifecycle/marketing funnel. Simply put, it’s how long a person stays in…

Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want to spend just the right amount so that leads are generated and converted on a consistent basis. But how can you determine what campaigns will be most effective in targeting the correct individuals? What is the likelihood a lead…

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the fact that Michael B. Jordan is one good lookin’ dude, but I love the training scenes depicting everything he goes through leading up to his fights. Whether it was working out in the desert after breaking his ribs or…

 Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, and the steps needed to implement it.

An important function of marketing operations is monitoring campaign costs because sadly, money does not grow on trees or bushes or even underground for that matter. Optimizing your marketing spends allows you to improve your return on investment (ROI) by turning off or restructuring under-performing campaigns, diverting funds towards more profitable campaigns or even experimenting…

Overview Lead Quality is a goal for any organization in order to maximize return on investment. Marketing is typically responsible for managing and optimizing the quality of leads for the business. Lead quality can be addressed and managed in marketing automation platforms such as Adobe Marketo Engage, leveraging a variety of operational frameworks and features….