Etumos

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running (so to speak), and ensuring everything coming out of your Marketo instance is in tip-top shape. Lead flow is dialed. You have a great relationship with your Salesforce admin. You have your dream job and life is sweet –…

Overview Forms are effective tools in capturing information about your prospects as you attempt to convert them to opportunities down the road. Here’s the thing, though: there are really good forms out there and really bad forms out there. You know, the ones you see and don’t even attempt to fill out because they are…

Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a key set of data points to be captured by marketing automation platforms. Tracking Referring URL can provide insight into how an individual reached the organization’s web properties by informing the Source value in Marketing Cloud Account Engagement1. Auto-Filling Source…

What are conditional groups in completion actions? As you may or may not know, completion actions are actions applied to a prospect record when they interact with specific pieces of content in your Account Engagement instance. Completion actions can be added to forms, form handlers, files, custom redirects, emails, and page actions. They ultimately allow…

Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases in Marketo Engage’s Email and Landing Page Editors.

Overview Do you know where your web traffic is coming from? Can you report on it across platforms? Are you able to show campaign effectiveness, channel effectiveness, or a good idea of the ideal customer journey? A lot of these answers will stem from your referring URL and UTM parameters – and we’re prepared to…

Marketo Dynamic Content in Segmentations Sales teams and content creators understand how critical personalization is for today’s customers! They also understand how big of a lift personalization can be once they are in the depths of their own marketing automation software. Manually setting up different asset (email, landing page) variations for your entire audience is…

Brand Consistency and Marketo Brand consistency is vital to providing a great customer experience and achieving business goals. When leveraged in Adobe Marketo Engage, brand guidelines help Marketing Operations teams accomplish brand consistency in campaign production and automated workflows. These brand guidelines get translated into templates. These templates provide consistency across the brand, regardless of…