Etumos

Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your leads and guiding them through the buyer’s journey, you can turn potential customers into loyal advocates for your brand. In this blog post, we’ll explore the steps to enhance your lead nurturing strategy, covering everything from organizing your nurtures…

Overview Marketo Engage’s Engagement Programs allow you to create personalized nurture journeys for leads at scale. Effective email nurturing can result in increased engagement, brand awareness, and conversions. However, creating a successful email nurturing campaign can be challenging, and it’s essential to use best practices to ensure that your messages are well-received and achieve their…

Overview Higher education institutions may have a deeper relationship with their constituents, but they can still benefit from traditional marketing methodologies and tools. Lead lifecycles built in Adobe Marketo Engage may look a bit different for universities, but can provide many of the same reporting and targeting benefits. Lifecycle Basics In traditional B2B and B2C…

Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and sometimes leaving them high and dry. Lead scoring, when integrated with your lifecycle program, can help you manage lead volume without over-architecting your automation. (There’s a trend with MOPs, and that is to keep it as simple as possible…

Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time to adjust your lead scoring. What is lead velocity and why should companies focus on it? Lead velocity is the rate at which your leads move through the lifecycle/marketing funnel. Simply put, it’s how long a person stays in…

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…

What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into actual customers. Marketers can use many nurturing tactics, such as behavior automation, retargeting, and email nurturing. However, we want to remember that these leads were prior prospects. Why should companies seek to improve Lead Conversion? There are several reasons…

Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, is a central component to optimizing revenue. No matter your MarTechstack, defining and translating your organization’s sales funnel into a lifecycle processing framework will assist with lead conversion optimization. At its core, lifecycle processing provides organizations a way to…

Recently, I wrote about the importance of maintaining a high level of prospect quality within your Marketing Cloud Account Engagement1 instance. I talked about making sure your data was accurate, complete, and relevant because the benefits of doing so can permeate throughout the business. For the purposes of this article we are going to talk…

Overview Ready to take your campaigns to the next level? Looking for an effective way to help grow your business, generate revenue, and improve your overall ROI? As marketers, we need to constantly be working to better understand our ideal prospects and tailor messaging to their needs. Through the ongoing practice of effective campaign targeting,…