Get a Breakdown on Multi-touch Attribution
Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure marketing effectiveness across various channels. Unlike traditional single-touch attribution models, MTA recognizes that no single interaction is solely responsible for conversions. Here’s a breakdown of MTA and why it matters. What is Multi-Touch Attribution? MTA measures marketing initiative effectiveness…
What to expect when you’re expecting … to buy Marketo Measure (Bizible)
Let’s break down the critical building blocks to start using Marketo Measure. So… you’re here because your team is investigating and doing the discovery work for implementing Bizible. If you want to know what Bizible is and what it can do, we recommend starting with Bizible (Marketo Measure) Attribution Explained. The TLDR on Marketo Measure (Bizible); is…
Bizible (Marketo Measure) Attribution Explained
Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…
Does My Martech Stack Really Need to Include a Marketing Attribution Tool?
Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype around the idea of marketing attribution and marketing attribution tools. It can quickly get confusing trying to sort through the myriad of specialized tools touted to solve all your attribution needs. Do you really need another specialized martech to…
