Marketing Operations Reporting 101: Marketo Email Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
HubSpot 101: How to Manage Marketing Contacts/Non-Marketing Contacts
Overview Every Marketing Hub Subscription comes with a contact tier, which is the number of allotted marketing contacts allowed in the database. Any contact marked as non-marketing does not count towards your contact tier, meaning you are not charged for those contacts. HubSpot Marketing Contacts Explained A HubSpot Marketing Contact is a contact in your…
MOPs QA Tips & Tricks
Overview QA, or lack of, got you down? If you’re not sure where to start with QA or if you’re questioning your current QA process, you’re in the right place. We have specific strategies and a few tips & tricks to help you develop a QA process for both Campaign Operations and Platform Operations that…
Audit Your Way to a Best-in-Class MAP
Overview One of my favorite things about being a marketing operations consultant is that I get to work with a variety of marketing automation platforms and help clients get the most out of their investment in the platform. It’s sort of like a big puzzle that I get to come in and figure out how…
In the Know of your Lead Flow
Overview There’s no doubt about it: speed is key when it comes to getting your marketing leads over to your sales team. A quicker response time results in a better experience for the prospect, which ultimately can lead to more revenue for your business. The thought process is simple enough, yet I believe many of…
How to Handle Bounce Management in HubSpot
Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…
Marketo Engage & Marketo Measure User Roles in Adobe Admin Console
Important updates are taking place with the way you log into Adobe Marketo Engage and you’ll no doubt want to know how this affects you. Adobe is in the process of moving all users to the adobe Identity Management System. Starting in July 2023, all new Adobe Marketo Engage subscriptions have included Adobe’s Identity Management…
Webinar Recap: Elevate Your Email Game with Marketo Email Personalization
Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First Name to your email, right? WRONG! First Name personalization is fine and dandy, but there are other ways to personalize, too! We’ll give you a quick overview, but definitely check out our on-demand webinar to learn more details. What…
Comparing Foundational Features Across Marketing Automation Platforms
Overview There are several marketing automation platforms (MAPs) on the market, and they more or less aim to address the same key business needs. However, the nuances of how the platforms support these functions can vary greatly. Whether making the leap into marketing automation, considering a platform switch, or onboarding new team members, foundational knowledge…
How to use Marketo’s Idle Campaign Cleanup to Spot Optimizations in your Instance
Overview Once a quarter, Marketo will automatically deactivate triggered Smart Campaigns that no longer trigger activity (defined as no activity within at least 6 months). These will get deactivated automatically if no action is taken. Marketo will notify you of this activity taking place through the notification section of Marketo. If you’re subscribed to these…
