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How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With the right tools and the appropriate staff, end-to-end management of the campaign build process is getting more efficient and more cost-effective than ever before. Now, the question that needs to be addressed is not how many people can do…

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…

How to Build a High-Powered Marketing Operations Team

Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his philosophy based on six years in this industry.

Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly

Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for B2B and B2C teams. Etumos offers 6 factors to ensure it goes smoothly.