Etumos

Overview Learn how your marketing operations team can optimize your Project Management Tool intake form to make sure you capture all of your request details from the very start of the campaign process. Watch Now 

Overview Learn what components your marketing operation team needs to have in your Content Submission Templates and how you can make them easier for your marketing stakeholders to use! Watch Now 

Overview At Etumos, we come across the question all the time: “Can we do [insert really cool idea here] in this email?” And the answer is typically, “Yes! … with a few considerations.” If you’re interested in implementing things like personalization, emojis, videos, GIFs, fonts, or interactive elements to your content, first think about whether…

In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…

Overview One of my favorite things about being a marketing operations consultant is that I get to work with a variety of marketing automation platforms and help clients get the most out of their investment in the platform. It’s sort of like a big puzzle that I get to come in and figure out how…

Overview There are several marketing automation platforms (MAPs) on the market, and they more or less aim to address the same key business needs. However, the nuances of how the platforms support these functions can vary greatly. Whether making the leap into marketing automation, considering a platform switch, or onboarding new team members, foundational knowledge…