Etumos

There’s a good chance someone on your team has already done it without calling it by name. They opened ChatGPT, Claude, or Cursor, described a tool they needed in plain English, and got back working code. Maybe it was a quick data transformation script. Maybe it was a webhook handler. Maybe it was an entire…

Every marketing operations team is feeling the same tension right now: AI tools are getting powerful enough to run entire workflows autonomously, but nobody’s quite ready to hand over the keys. The campaigns still need to go out correctly. The data still needs to be clean. The leads still need to route to the right…

If you’ve spent any time in the marketing technology space recently, you’ve probably heard the word “agentic” thrown around in keynotes, LinkedIn posts, and vendor pitches. And you’ve probably wondered whether it’s a real concept or just another piece of jargon designed to make chatbots sound more impressive than they are. It’s real and it…

Reports with a Purpose Email marketing remains a cornerstone of digital marketing campaigns, offering businesses a direct line to their audience. But how do you ensure your email campaigns are truly effective? The answer lies in understanding and leveraging email reports. These reports provide crucial insights into your database health, audience engagement, and overall campaign…

Overview Learn how your marketing operations team can optimize your Project Management Tool intake form to make sure you capture all of your request details from the very start of the campaign process. Watch Now 

Overview Learn what components your marketing operation team needs to have in your Content Submission Templates and how you can make them easier for your marketing stakeholders to use! Watch Now 

Overview At Etumos, we come across the question all the time: “Can we do [insert really cool idea here] in this email?” And the answer is typically, “Yes! … with a few considerations.” If you’re interested in implementing things like personalization, emojis, videos, GIFs, fonts, or interactive elements to your email marketing content, first think…

In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…

Overview One of my favorite things about being a marketing operations consultant is that I get to work with a variety of marketing automation platforms and help clients get the most out of their investment in the platform. It’s sort of like a big puzzle that I get to come in and figure out how…

Overview There are several marketing automation platforms (MAPs) on the market, and they more or less aim to address the same key business needs. However, the nuances of how the platforms support these functions can vary greatly. Whether making the leap into marketing automation, considering a platform switch, or onboarding new team members, foundational knowledge…