Etumos

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…

Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his philosophy based on six years in this industry.

Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. Today, the makeup of a marketing operations (or, “marketing ops”) team can largely determine a company’s success. As you finalize your annual plans, consider the most efficient and effective ways in which marketing technology will drive your revenue goals….

There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….