List Acquisition? There’s a Marketo Template for That.
Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these leads in your Marketo instance and tracking their future engagement is essential to making the most out-of-list purchases. We’ve helped our clients successfully automate this process with a Marketo List Acquisition template. At Etumos, we’ve created a template with…
A Marketo Content Program Template for Every Type of Content
The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance. At Etumos, we’ve created a template that can handle any type…
