Etumos

Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching for assets and campaigns? Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, can be a powerful ally in your marketing efforts, but only if you have a structured folder system and a consistent asset naming convention in place….

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…

Marketing technology touches many different parts of a business so it’s understandable that a marketing operations manager has just as many different stakeholders, all with different ideas, personalities, and goals. Think demand generation teams, customer marketing team, sales teams, IT, the exec committee, external vendors, etc. So how do you wrangle all these folks and…

Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your customers and prospective customers are engaging with can help you make more informed decisions in your marketing content and campaigns. HubSpot’s out of the box tracking code can allow you to gather website engagement while also managing the ever…

Overview One of the funnest parts of being a marketing operations professional is having a behind the scenes understanding of how the technology we use helps us better understand the actions (and ultimately interests) of those engaging with us. From tracking form submissions to email interactions and all sorts of other activities in between, having…

Overview With the rise of technology usage, marketers have taken advantage of this shift by using the power of digital communication to reach larger audiences. Not to mention, since consumers are more connected digitally than ever before and are spending hours on electronic devices daily, businesses are constantly finding ways to increase their online presence…

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…

Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content and structure. Enabling web tracking in a marketing automation platform such as Marketing Cloud Account Engagement1 can provide additional capabilities and insights. In this blog we’ll address how to set up web tracking in Account Engagement and describe the…

Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your online web pages. Adobe Marketo Engage has a simple out of the box set up to make this painless and fruitful – Munchkin Code. What is Munchkin code (built in web tracking in Marketo) Marketo’s built-in JavaScript tracking code…