Navigating Attribution Without an MTA Tool: A Practical Guide for Marketo Users
The Basics Uncovered: What Attribution with Marketo Means for Your Business Marketing attribution is giving a value to a marketing initiative, whether it’s a value of pipeline or revenue influence or count of successful engagements. It allows you to identify which marketing efforts are driving the most significant impact on your business outcomes. By leveraging…
Email Best Practices: There’s a Checklist for That
Overview Lost with the plethora of information out there telling you how to manage your email marketing campaigns? Unsure where to start or what to believe? What are email best practices? Why do they matter? How can your company ensure the marketers are using the best practices consistently? Read on for the answers. What are…
