Etumos

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview Marketo Engage’s Engagement Programs allow you to create personalized nurture journeys for leads at scale. Effective email nurturing can result in increased engagement, brand awareness, and conversions. However, creating a successful email nurturing campaign can be challenging, and it’s essential to use best practices to ensure that your messages are well-received and achieve their…

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such as Marketo, HubSpot, Account Engagement (formerly Pardot), and more. Providing your audience with the ability to select their preferences for the type of marketing content they receive from you will allow you to tailor your marketing messages to their…

Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your customers and prospective customers are engaging with can help you make more informed decisions in your marketing content and campaigns. HubSpot’s out of the box tracking code can allow you to gather website engagement while also managing the ever…

Overview One of the funnest parts of being a marketing operations professional is having a behind the scenes understanding of how the technology we use helps us better understand the actions (and ultimately interests) of those engaging with us. From tracking form submissions to email interactions and all sorts of other activities in between, having…

Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content and structure. Enabling web tracking in a marketing automation platform such as Marketing Cloud Account Engagement1 can provide additional capabilities and insights. In this blog we’ll address how to set up web tracking in Account Engagement and describe the…

What are conditional groups in completion actions? As you may or may not know, completion actions are actions applied to a prospect record when they interact with specific pieces of content in your Account Engagement instance. Completion actions can be added to forms, form handlers, files, custom redirects, emails, and page actions. They ultimately allow…

Recently, I wrote about the importance of maintaining a high level of prospect quality within your Marketing Cloud Account Engagement1 instance. I talked about making sure your data was accurate, complete, and relevant because the benefits of doing so can permeate throughout the business. For the purposes of this article we are going to talk…

“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good time for pizza. Let’s for a second, imagine that you are the supplier of said pizzas. Imagine prepping your favorite toppings, as many as you can conjure, pepperoni, extra cheese, mushrooms, onions, sausage, and dare I say it… PINEAPPLE!…

Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your online web pages. Adobe Marketo Engage has a simple out of the box set up to make this painless and fruitful – Munchkin Code. What is Munchkin code (built in web tracking in Marketo) Marketo’s built-in JavaScript tracking code…