5 Tips to Eliminate Campaign Operations Inefficiencies
Real business pain-point solutions and how to save time and money As your Marketing Operations team grows, the processes leveraged by Campaign Specialists need to scale with it. Existing inefficiencies that seem “manageable” today can become resource drains of the future as your request volume grows. So here are 5 real-life pain-point examples of the…
How to Scale Your Campaign Operations Team Through Specialization
Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With the right tools and the appropriate staff, end-to-end management of the campaign build process is getting more efficient and more cost-effective than ever before. Now, the question that needs to be addressed is not how many people can do…
How to Build your next Marketo Event Template
Consider this scenario: Your company just committed to hosting a series of events over the next 6 months that span across North America. As the Marking Operations Manager, you have been tasked with building out the necessary programs in Marketo, including managing the registration, email promotions and campaign reporting for the entire project. And you’d…
4 Fully Tokenized Starting Program Templates for Every Marketing Instance
Creating your next newsletter should only take minutes, not hours. The best program templates allow you to implement tokens and easily create more scalable, dynamic content. This is the Etumos approach to Program Templates and the tokens that make them work. Ever run into the problem where creating new email casts or landing pages feels like…
