How to Configure Your PM Tool to Support Marketing Operations
Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities include the planning, execution, and measurement of marketing campaigns, as well as the integration of technology platforms and processes that enable them. To support these activities, marketing operations professionals need a project management tool that is specifically tailored to…
Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted to a hybrid or even back to an in-person structure, there are no doubt aspects of your job that involve collaborating with others online. The Marketing Operations field specifically employs individuals with unique technical skills where collaboration, planning and…
How to optimize Campaign Build Times with a PM Tool
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…
Got SLAs? How Service Level Agreements Optimize Marketing Operations
Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign build requires collaboration between a company’s stakeholders (typically marketers) and marketing operations team. In order for the campaign build process to run smoothly, companies should establish and implement service level agreements (SLAs). What are Service Level Agreements (SLAs)? A…
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in from Slack, email, and every other possible angle. What’s the priority? P1. When is this due? ASAP. Without a systematic way to manage new work requests, it becomes a challenge to set expectations with your stakeholders, identify work priorities,…
5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…
