Preference Management Shouldn’t be a Full-time Job
Overview Have you found yourself dedicating more and more time to making lead preference changes across your martech stack? Privacy and compliance in the era of GDPR, CCPA, and CASL have large organizations twisted up in complicated solutions such as creating new fields in each of their systems with application-specific preferences and then point-to-point integrations…
How to Scale Your Marketing Technology: Service Bus & Big Data in Marketing Operations
Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity curve, and within that client set, as tech stacks have become more complex and adoption of more and more tech becomes the norm for companies of all sizes, we have quickly reached the limits of the out-of-the-box connectors used…
