Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted to a hybrid or even back to an in-person structure, there are no doubt aspects of your job that involve collaborating with others online. The Marketing Operations field specifically employs individuals with unique technical skills where collaboration, planning and…
Need a PM Tool? Here’s What You Need to Know
What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…
Got SLAs? How Service Level Agreements Optimize Marketing Operations
Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign build requires collaboration between a company’s stakeholders (typically marketers) and marketing operations team. In order for the campaign build process to run smoothly, companies should establish and implement service level agreements (SLAs). What are Service Level Agreements (SLAs)? A…
How a Project Management Tool Increases Marketing Productivity
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into the 21st Century! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and…
