A Comprehensive Guide to Marketo Engage Person Source Framework
Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing Operations team to create the building blocks for data reporting including first, last, and multi-touch attribution. Marketing attribution enables Marketers to identify which tactics contribute to key business outcomes, providing them with the intelligence to optimize their Marketing investment,…
Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?
Attribution is a word that has many teams scratching their heads on how to accurately define, set up, and effectively report in a way that meets the needs for a variety of teams without increasing time spent on reporting. Setting up a marketing attribution process can seem daunting, but with a basic understanding of the…
Utilizing Marketo Measure, formerly known as Bizible, Discover Dashboards
Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with multiple dashboards to analyze and track your marketing performance. You can use Bizible Discover to manage multiple experience efforts across different channels. Plus, you can share dashboards easily with a link. Bizible Discover Dashboards Enhance Your Cloud Marketing Efforts…
Does My Martech Stack Really Need to Include a Marketing Attribution Tool?
Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype around the idea of marketing attribution and marketing attribution tools. It can quickly get confusing trying to sort through the myriad of specialized tools touted to solve all your attribution needs. Do you really need another specialized martech to…
