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Need a PM Tool? Here’s What You Need to Know

What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…

How a Project Management Tool Increases Marketing Productivity

What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into 2023! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and request intake…

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…

Scaling Your Marketing Efforts with a Centralized Submission Process

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and the database size that you’re addressing, you need to expand your marketing organization to incorporate new functions: specialized marketing operations. In our last blog post, we discussed scaling your team for operational success. However, expanding your marketing organization from…