Efficiency Unleashed: The Four Essential Steps to Implementing a Campaign Demand Center
The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…
How to Configure Your PM Tool to Support Marketing Operations
Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities include the planning, execution, and measurement of marketing campaigns, as well as the integration of technology platforms and processes that enable them. To support these activities, marketing operations professionals need a project management tool that is specifically tailored to…
Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted to a hybrid or even back to an in-person structure, there are no doubt aspects of your job that involve collaborating with others online. The Marketing Operations field specifically employs individuals with unique technical skills where collaboration, planning and…
Need a PM Tool? Here’s What You Need to Know
What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…
