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GTM & GA Audit Review: Optimizing Your Digital Analytics

Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make informed decisions and drive tangible results. Google Analytics (GA) and Google Tag Manager (GTM) play pivotal roles, offering powerful tools to track and analyze website performance. However, to fully leverage these tools, ensuring that your setup is optimized for…

Leveraging GTM with WordPress: A Guide to Enhanced Website Management and Analytics

Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and optimizing your site’s performance. Google Tag Manager (GTM) offers a powerful solution for tracking user behavior and collecting valuable data. At the same time, WordPress serves as a versatile content management system (CMS) for building and managing websites. In…