Marketo to SFDC Integration Consulting

Optimized Data Sync

Aligning MAP and CRM

Adobe Marketo Engage offers a native integration with Salesforce CRM, offering a streamlined transfer of data between marketing and sales. But optimizing the connection between systems is an art and a science. There are nuances to the options and execution of the sync features that may leave admins confused and frustrated why their data isn’t aligned and unsure of how to proceed.

Sync Setup and Field Audits

Strategize and implement object and field mapping between systems to support business needs.

Expedite Lead Handoff

Optimize sync to use API calls efficiently and avoid sync backlog. Get critical record updates to sales and marketing in a timely manner.

Sync Error Resolution

Identity and resolve troublesome sync failures. Implement adjustments to reduce error recurrence.

Enhanced Reporting

Expand upon basic Marketo data analytics with powerful Salesforce reports and dashboards.

Blog Post

How to integrate Marketo with Salesforce

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Roadmaps that Take You in the Right Direction

Every engagement with our consultants starts with talking through your marketing and business goals and providing a detailed roadmap over the length of our retainer with you that shows you how you get value from the engagement. We bring the best practices, you bring the business problems, we solve together to get you from Point I-Have-No-Idea-What’s-Going-on-in-There to Point Wow-I-Understand-Marketing-ROI-and-So-Does-My-Boss.

Optimize Data Sync

Etumos’ Marketo to SFDC integration consulting services help organizations smoothly sync leads and other data between the MAP and the CRM. We support initial sync setup as well as evaluation and optimization of existing integrations.