Skip to main content

Maximize the ROI of your MAP with a Free Health Audit


x
Brain illustration

Lead-to-Revenue Strategy & Reporting

Tell marketing's story.

Know What’s Working

Paid, earned, owned… events, webinars, emails… every marketing channel has a unique set of KPIs and a particular place in your revenue funnel. We can help you build the architecture to capture things like lead source, funnel stage, and segment, then identify and visualize the metrics and drill-downs that get you to the holy grail of marketing operations – true, believable lead-to-revenue reporting.

puzzle

Lead Lifecycle Architecture

When did this lead become an MQL? How long did it take sales to action it? Tracking leads through your funnel properly allows you to answer those questions quickly and easily.

steps

Lead Scoring

Not more leads, better leads. Architecting a lead scoring model that will scale as you do is essential to making your sales team as efficient as it can be.

funnel

Lead Source and Attribution

Understand and capture first, last and every lead source so that you can report on attribution.

screen

Executive Dashboards

Stitch together disparate marketing data and create views that matter to every level of your organization.

Digital Marketing Analytics Consulting

  • GOOGLE ANALYTICS CONSULTING
  • GA4 CONSULTING

Big Data for Marketing Analytics and Marketing Automation

  • MARKETING ANALYTICS: REDSHIFT CONSULTING
  • MARKETING ANALYTICS: BIGQUERY CONSULTING
  • MARKETING ANALYTICS: SQL CONSULTING
  • MARKETING ANALYTICS: NOSQL CONSULTING
Human eye illustration

ON DEMAND WEBINAR

Data Wars: Unleashing the Force of Marketing Automation Analytics with Email Performance Reporting

Watch Now

Marketers, Technologists and Analysts

We believe that marketing intelligence and analytics should be situated within the marketing operations team. Why? Because getting to true full-funnel reporting takes the platform operations team’s expertise too. Architecting the right programs within your marketing automation platform and CRM is the first step to getting the right dashboards.

Problems We Love to Solve

Start with the executive marketing dashboards. That’s the advice we give our clients. At the end of the day, what dashboards do you want to show your CMO? From there, we can work backward to create the operational infrastructure that will enable those dashboards.

Brain illustration

Lead Lifecycle Architecture

Operationalize your marketing funnel by identifying leads at each stage in the buyers’ journey.

funnel

How to Use Lifecycle Processing to Guide and Structure Your Marketing

The backbone of a marketing automation platform is a prospect’s progression from ...

text bubbles

Aligning Marketing and Sales Operations

Over the years, marketing has increasingly had more responsibility for revenue generation. ...

thumb

Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity

As Marketers, we are all familiar with the typical funnel KPIs. We ...

Get In Touch with Us

Send us a note and we’ll help you get to the lead-to-revenue reporting that your executives are asking for.

Contact Us