Higher Education Marketing Automation Consulting

Increase Lifetime Engagement

Enhanced Constituent Experience

Higher education institutions are often looking for ways to improve marketing effectiveness but may not have the in-house resources to get started in modern marketing tools. Marketing automation platforms shift the approach from generic batch-and-blast emails to sophisticated, comprehensive processes that individualize the experience from prospect to graduate and beyond.

Admissions Process Management

Drive applications with comprehensive marketing automation processes. Centralize prospective applicant inquiries, manage information session events and send individualized messages and reminders.

Student Engagement

Support the student experience with targeted communication using segments such as enrolled program and activities as well as individual behavior triggers.

Alumni and Donor Nurturing

Keep graduates engaged with advanced nurtures based on interactions and interests. Identify potential donors and develop the relationship with thoughtful, relevant communication.

Data Integration & Reporting

Connect data from SIS, CRMs and other institutional systems to facilitate relevant communications and reporting on key metrics to understand the impact of marketing initiatives on enrollment and revenue.

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Roadmaps that Take You in the Right Direction

Every engagement with our consultants starts with talking through your marketing and business goals and providing a detailed roadmap over the length of our retainer with you that shows you how you get value from the engagement. We bring the best practices, you bring the business problems, we solve together to get you from Point I-Have-No-Idea-What’s-Going-on-in-There to Point Wow-I-Understand-Marketing-ROI-and-So-Does-My-Boss.

Increase Lifetime Engagement

Etumos’ higher education marketing automation consulting helps organizations optimize the experience throughout the journey from prospective applicant through supportive alum. Institutions can stay competitive with sophisticated, relevant marketing campaigns and automated processes built on best practices. Whether implementing or optimizing a marketing automation platform, Etumos can set the marketing organization up for success.