Managing Marketing Ops Stakeholders
Marketing technology touches many different parts of a business so it’s understandable that a marketing operations manager has just as many different stakeholders, all with different ideas, personalities, and goals. Think demand generation teams, customer marketing team, sales teams, IT, the exec committee, external vendors, etc. So how do you wrangle all these folks and…
Managing Roles and Permissions in Marketo
Join Etumos’ own Alysha Khan as we review Roles and Permissions in Marketo and how they apply to highly regulated Industries.
3 Common Pain Points for New Marketo Users
When you’re new to Marketo Engage, it can be really overwhelming to open up an instance and feel like you’re drowning in all the icons, terminology and gray interfaces. To help you get situated, here are 3 common pain points that new Marketo users encounter and how you can start to overcome them. Pain Point…
3 Tips for Utilizing HTML in Marketo Engage
Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the Marketo Engage Email and Landing Page editors.
Optimizing your Campaign Costs with Marketo Engage
An important function of marketing operations is monitoring campaign costs because sadly, money does not grow on trees or bushes or even underground for that matter. Optimizing your marketing spends allows you to improve your return on investment (ROI) by turning off or restructuring under-performing campaigns, diverting funds towards more profitable campaigns or even experimenting…
How to Explore Your Marketo Engage Database with List Views
Adobe Marketo Engage is home to a vast amount of information about your contact database but what’s the easiest way to dive into that data? List Views! It’s a small button with an even smaller dropdown but within, you’ll find a powerful tool to examine your database for any angle imaginable. List Views. What? Where?…
Battle Royale: Audience Selection in Marketo Engage
Overview If there is anything that Marketo Engage is famous for, it’s that you have a million and one ways to accomplish the same task. And true to form, when it comes to building an email send audience, users can choose between Smart Lists, Static Lists and Segmentations to create their audiences. But what’s the…
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is officially here. If you’re one of the lucky ones, your rep gave you a heads-up and you could mentally prepare for the change. Alas, if you were one of the unlucky ones, you simply opened up your instance one…
