Etumos

Overview Once a quarter, Marketo will automatically deactivate triggered Smart Campaigns that no longer trigger activity (defined as no activity within at least 6 months). These will get deactivated automatically if no action is taken. Marketo will notify you of this activity taking place through the notification section of Marketo. If you’re subscribed to these…

Overview Digital marketing is an ever-evolving industry where the role of bots has become increasingly prominent. When utilizing platforms such as Marketo, grasping the intricacies of bot behavior becomes crucial for maintaining campaign effectiveness and system functionality. Bots have the ability to significantly skew analytics and disrupt operations. In this blog, we’ll delve into the…

Overview We’ve all been there- you’re searching for a field in your smart lists and can’t figure out which is the right one. There’s 20 fields for Country. There are fields in your system from processes that haven’t been used in a decade. Multiple CRM admins and Marketo Engage Admins, all creating new fields and…

Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and sometimes leaving them high and dry. Lead scoring, when integrated with your lifecycle program, can help you manage lead volume without over-architecting your automation. (There’s a trend with MOPs, and that is to keep it as simple as possible…

Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time to adjust your lead scoring. What is lead velocity and why should companies focus on it? Lead velocity is the rate at which your leads move through the lifecycle/marketing funnel. Simply put, it’s how long a person stays in…

Overview What if I told you, you could increase your conversion rates, make the sales team happy with their marketing leads, and increase communication and rapport between sales and marketing? Sounds like a dream! Enter Lead Scoring. What is the benefit of lead scoring? At a high level, lead scoring has the potential to tell…

In an increasingly global world with shifting data practices, it’s important to ensure quality data for email marketing campaigns. Not only is it a legal imperative, but a better user experience for prospective customers. When considering a new business relationship, subpar communication practices are not a great way to start. Creating a best-in-class workflow automation…

Overview Do you know where your web traffic is coming from? Can you report on it across platforms? Are you able to show campaign effectiveness, channel effectiveness, or a good idea of the ideal customer journey? A lot of these answers will stem from your referring URL and UTM parameters – and we’re prepared to…

Overview Want to show your prospects and customers you care? Interested in incentivizing individuals to attend your events or engage with sales? Direct mail may be a great marketing channel to utilize. There are so many companies to choose from that make it super easy to do, including integrating with your CRM and MAP and…

Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and campaign ROI is through properly set-up channels and tags in the system. This will help show which tactics are successful, unsuccessful, and ultimately lead to revenue – but it will also make integrations easier with multi-touch integration tools, business…