Etumos

Overview There are a lot of moving parts involved in campaign production – people across teams who have a stake in the creation and outcome of each campaign, the campaign details, content, and creative assets, the quality assurance, campaign launch and reporting, and everything else in between. To keep all of these things organized while…

Overview A single campaign build typically involves multiple people from different teams who have to find a way to work together to create a successful outcome. With so many moving pieces and people that need to be involved, things can quickly go off the rails. One way to help ensure structure and governance for each…

Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several steps that have to be completed between the initial campaign request to the final campaign launch. When grouped together, these steps make up the stages of the Campaign Production Process and by optimizing each stage, your campaign operations team…

Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced teams may seem counterintuitive but anyone who’s worked in MOPs for a while will tell you that a lot more goes into a campaign build then a non-MOPs person might think. One way to help convey the reasoning behind…

Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign build requires collaboration between a company’s stakeholders (typically marketers) and marketing operations team. In order for the campaign build process to run smoothly, companies should establish and implement service level agreements (SLAs). What are Service Level Agreements (SLAs)? A…