What Is Vibe Coding? What It Means for Marketing Ops Teams
There’s a good chance someone on your team has already done it without calling it by name. They opened ChatGPT, Claude, or Cursor, described a tool they needed in plain English, and got back working code. Maybe it was a quick data transformation script. Maybe it was a webhook handler. Maybe it was an entire…
What Is Human-in-the-Loop AI? It’s the Most Important Concept in Marketing Ops Right Now
Every marketing operations team is feeling the same tension right now: AI tools are getting powerful enough to run entire workflows autonomously, but nobody’s quite ready to hand over the keys. The campaigns still need to go out correctly. The data still needs to be clean. The leads still need to route to the right…
What Does “Agentic” Mean? A Marketing Ops Guide to AI Agents
If you’ve spent any time in the marketing technology space recently, you’ve probably heard the word “agentic” thrown around in keynotes, LinkedIn posts, and vendor pitches. And you’ve probably wondered whether it’s a real concept or just another piece of jargon designed to make chatbots sound more impressive than they are. It’s real and it…
The State of Marketing Operations: The ‘Ops’ Suffix
The current landscape of business operations is saturated with variations for terms like Marketing Operations (MOPs), Sales Operations (SOPs), and Revenue Operations (RevOps). While the prefixes appear to divide these functions, the core consistency is the “Ops” suffix itself. This consistency in operation defines the new model for leveraging technology to achieve precise business goals….
The State of Marketing Operations: The AI First Paradigm
The technology world is currently undergoing a massive shift fueled by investors who are moving their money away from traditional companies and into new ventures focused completely on Artificial Intelligence (AI). The Great Divide: Old Tech vs. New Tech The tech landscape is splitting into two clear groups because of a move toward an “AI-first”…
Bridging the Tech Divide: Practical AI Applications for Your Go-to-Market Strategy
There are practical applications of AI that companies—regardless of size or growth—can implement immediately to enhance their go-to-market (GTM) strategies. The focus is on creating a functional bridge between existing “old technology” platforms and new AI capabilities. Defining “Old Tech” “Old tech” is defined as technology birthed before 2023, encompassing existing ecosystem platforms like Marketo,…
Bleeding-Edge RevTech Stacks: AI-First Architecture in Revenue Operations
Welcome to the new world of complex digital marketing! There’s been some crazy progress of technology, and that means that those of us calling ourselves Marketing Technology Consultants get to figure out how technology enables new and better digital marketing. Imagine that you want to take a brand-new, unbiased perspective of what can be done…
Marketing Operations: The Guide
For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an up-and-coming vocation. When I say vocation, I mean the step further than “profession” and two steps further than “role.” A vocation, to me, connotes a job that has a skill set that takes years to develop, with a specialized…
“My MOPs team is gone; what do I prioritize?” We asked AI.
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for a few months, especially to fulfill our potential woe that all teams have: our SMEs don’t have the time to write good, valuable, substantive posts. The question addressed in this example: “Help! My MOPs team is all gone; what…
How the Marketo to Salesforce Sync Works
You’ve just loaded a list from an event where you have multiple hot leads into your Marketo program and are anxious awaiting the sales team picking them up. And yet…a day later, or even longer, the leads still haven’t synced to Salesforce OR only some of the data has been picked up by your CRM….
