Etumos

Overview Starting a new role is exciting. We’re all ready to dive in and make the impact we promised in our interview process, but where should you get started? We asked our team and compiled these expert tips on what you should do and ask in your first 90 days in a new marketing operations…

Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how are they managed and how does this allow you to streamline lead lifecycle processing in the Marketo Engage automation platform when looking to obtain a full picture of the buyer’s journey? What are Request Campaigns & Daisy Chains in…

Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…

Overview If you’re a campaign operations professional (or you work with them often), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We…

Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams into functional areas of expertise, how do we communicate the business value of all that we do? Let’s expand on that in a way that can be easily communicated to your internal and external stakeholders. What are Marketing Operations’…

Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your shortlist? Or, maybe you’re running into systematic issues with your current MAP and want to make a change…. We’ve seen all the scenarios. Thankfully, Etumos has spent considerable time in both platforms and can help you narrow down what…

Overview Privacy compliance is crucial, especially for highly regulated industries such as healthcare, finance, and government. These industries are subject to stringent privacy laws and regulations that mandate the protection of sensitive information and personal data. What is Privacy Compliance? Regulations like the GDPR, CCPA, and other data regulations subject the collection, storage, and use…

Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities include the planning, execution, and measurement of marketing campaigns, as well as the integration of technology platforms and processes that enable them. To support these activities, marketing operations professionals need a project management tool that is specifically tailored to…

Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk extracts, and focus on predominant tasks for increasing marketing ops maturity. The Rest API can be used to get activity data out of Maketo into another tool, and vice versa e.g from Marketo into a BI (business insights) tool…

Overview When I think of metrics that every company should be tracking to understand how they are performing one of the first metrics that comes to mind is Lead Velocity. While there are a few different interpretations of what Lead Velocity means and how it informs your businesses performance, in this post I will be…