Etumos

Real business pain-point solutions and how to save time and money As your Marketing Operations team grows, the processes leveraged by Campaign Specialists need to scale with it. Existing inefficiencies that seem “manageable” today can become resource drains of the future as your request volume grows. So here are 5 real-life pain-point examples of the…

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into an organization’s current marketing efforts. However, not everyone has the extra time or knowledge to navigate a program to reap the most benefits from its data collection. That is where working with a Bizible expert comes in handy. Marketo…

Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…

Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through the next phase of our growth! Our founder, Edward Unthank, is transitioning into a role as our first VP of Product, a position designed to ensure that Etumos stays on the cutting edge of marketing and technology thought leadership….

Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with multiple dashboards to analyze and track your marketing performance. You can use Bizible Discover to manage multiple experience efforts across different channels. Plus, you can share dashboards easily with a link. Bizible Discover Dashboards Enhance Your Cloud Marketing Efforts…

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is to say, they scored and weighted lead behaviors based on the time investment it took for a lead to engage with a particular marketing tactic. A webinar recording that takes 40-minutes to watch would typically warrant a higher behavior…

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…

Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype around the idea of marketing attribution and marketing attribution tools. It can quickly get confusing trying to sort through the myriad of specialized tools touted to solve all your attribution needs. Do you really need another specialized martech to…

As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance of measuring the funnel and creating a robust lead lifecycle processing framework, but we often do not know how or where to start with our marketing lead reporting. Hint: The key is less in the actual KPIs, but rather…

Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for B2B and B2C teams. Etumos offers 6 factors to ensure it goes smoothly.