Etumos

Overview This is a quick guide on how to build a Salesforce flow to populate custom UTM fields on the campaign object. The Salesforce campaign object comes with default fields but sometimes those are just not enough to capture the information you need. Enter custom campaign object fields! You can create your own custom fields…

Introduction In today’s economic landscape, marketing teams face the challenge of optimizing their marketing operations while working within tighter budgets and leaner teams. As someone who has been in marketing operations through the boom times, the pandemic, and now in the current environment of higher interest rates and even higher inflation, I’ve observed several key…

Overview In today’s economic landscape, marketing teams face the challenge of optimizing their marketing operations while working within tighter budgets and leaner teams. As someone who has been in marketing operations through the boom times, through the pandemic, and now in the current environment of higher interest rates and even higher inflation, I’ve observed several…

Overview In today’s economic uncertainty, marketing operations teams face the dual challenge of optimizing their marketing strategies while working within tighter budgets and leaner teams. For marketing operations teams, performance reviews are mission-critical; success hinges not only on individual performance but also on the collective efficacy of strategies and campaigns. Before you start picturing those…

At Etumos, we approach architecting operational programs in marketing automation platforms with a developer mindset and with campaign processing functionality in mind. We build programs in a modular, human-readable, logical way that is as efficient as possible. Our scalable MarTech set-up is referred to as SCRIM. SCRIM is our mantra, and when constructing marketing operations…

Overview Congratulations on your new HubSpot Marketing Hub Software instance! Now it’s time to get to work by implementing the instance into your RevOps tech stack. Before diving in and setting up your new account, be sure to review this HubSpot Glossary to familiarize yourself with common terms and definitions. Another recommendation is to create…

Overview Companies are becoming more and more fast paced when it comes to marketing. Needing to create more content, share more content and market more content is top of mind for most marketing teams. What gets lost during this process is how it will all work and how your sales and customer success teams will…

So Google and Yahoo announced they’re going to enforce some best practices around emails and make them requirements for emails to be delivered to inboxes starting in February 2024 and now you’re freaking out trying to understand what you need to change, am I right? Don’t stress, Etumos has you covered. Adobe has provided this…

Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. So let’s delve into the world of marketing automation analytics. Delving into…

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…