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Building Processes that Grow with Your Business – the SCRIM Methodology

At Etumos, we approach architecting operational programs in marketing automation platforms with a developer mindset and with campaign processing functionality in mind. We build programs in a modular, human-readable, logical way that is as efficient as possible. Our scalable MarTech set-up is referred to as SCRIM. SCRIM is our mantra, and when constructing marketing operations…

A/B Testing Best Practices: How to Set Up Successful A/B Tests in Marketo

Do you know why you send your marketing emails in the mornings, why your CTA buttons are styled in a certain way, or why you format your subject lines with personalization? You may have a hunch or may have read an article that made a claim about best practices for email marketing, and you decided…

Best Ways To Improve Audience Targeting With Preference Center

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such as Marketo, HubSpot, Account Engagement (formerly Pardot), and more. Providing your audience with the ability to select their preferences for the type of marketing content they receive from you will allow you to tailor your marketing messages to their…

Top 3 Things You Need to Know As a New HubSpot User

Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new company uses HubSpot across their marketing and sales departments, or you’re simply looking to expand your knowledge on the various marketing automation platforms? You’ve come to the right place. Let’s explore the top three features a new HubSpot user…

What to include in your Marketo Campaign Launch Checklist

So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo Engage campaign launch checklist in your back pocket is going to help you speed up the launch process while still ensuring that the campaign is deployed accurately. What is the Launch phase of the campaign production process? The Launch…

How to Create Custom User Roles & Permissions in Marketo

Whether you have a small team of Marketo users or many users to manage, Marketo makes administration and governance simple with user roles and permissions. What are User Roles & Permissions? User roles are Marketo’s approach to controlling access to areas and functionality within a Marketo instance. These user roles allow you to restrict or…

Tips to Clean your Marketo Instance

It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If it’s been a while since you dove into your instance’s folders and programs, this might be the perfect time to start a Marketo Engage clean-up project. Why should you clean up your Marketo instance? Marketo Engage is a vast…