Managing the Marketo to SFDC Campaign Sync
Overview Understanding how to synchronize Marketing efforts with Salesforce campaigns is essential for effective lead management and alignment with sales. Marketo Engage records can be added to SFDC campaigns in two main ways: via program-level sync or via flow steps and each has pros, cons, and special considerations to keep in mind when you are…
Under the Hood: Optimizing Your MOPs Engine with a Lead Flow Tune-up
As part of our routine maintenance at Etumos, I recently conducted a lead flow audit. Now, if you’re scratching your head wondering what that entails, don’t worry – you’re not alone. Essentially, it’s like giving our marketing ops engine a thorough check-up to ensure everything is running smoothly and efficiently. Now, fast forward to me…
Marketo Engage & Marketo Measure User Roles in Adobe Admin Console
Important updates are taking place with the way you log into Adobe Marketo Engage and you’ll no doubt want to know how this affects you. Adobe is in the process of moving all users to the adobe Identity Management System. Starting in July 2023, all new Adobe Marketo Engage subscriptions have included Adobe’s Identity Management…
Why Lead Lifecycle Is the Backbone of Every Marketing Automation Platform
Overview If you’ve followed Etumos for a while, you probably already have an idea of just how important we believe a well-managed lifecycle processing framework is to your marketing operations strategy. Whether you joined us at a Adobe Summit session or joined us at MOPsCON or worked with us as a client to implement this…
