Navigating Attribution Without an MTA Tool: A Practical Guide for Marketo Users
The Basics Uncovered: What Attribution with Marketo Means for Your Business Marketing attribution is giving a value to a marketing initiative, whether it’s a value of pipeline or revenue influence or count of successful engagements. It allows you to identify which marketing efforts are driving the most significant impact on your business outcomes. By leveraging…
Marketing Operations Reporting 101: Marketo People Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo People Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
Marketing Operations Reporting 101: Marketo Email Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
Marketing Operations Reporting 101: Salesforce Reports Advanced Filter Logic
Overview Do you need help getting started with reporting in Salesforce? Get a deep dive into Salesforce Reports Advanced Filter Logic and how to update the report to meet your marketing operations team needs. Watch Now
UTMs: An Essential Tool in Your Digital Marketing Toolkit
In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…
Google Analytics Made Easy for Beginners
Overview In today’s digital market, understanding your website’s performance isn’t just a luxury—it’s a necessity. Imagine having a platform that reveals exactly how visitors find your site, what keeps them clicking, and where they drop off. Google Analytics isn’t magic, but it’s pretty close. It offers businesses a peek behind the curtain of online engagement…
Data Wars: Unleashing the Force of Marketing Automation Analytics with Email Performance Reporting
Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. So let’s delve into the world of marketing automation analytics. Delving into…
Hand-Raises Per [Time Period_default=month]
Hand-Raiser: who they are and why they are important Prospect: “Hey contact me. I want to learn more about your product” Sales Rep: “Hi! Absolutely, it’s the best product out there” Prospect: “I’m sold!” Organization: Opportunity Closed/Won We all wish that selling our products and services were that easy in real life. Unfortunately, it…
Lead Quality: Acceptance Rate Report
Lead Quality Acceptance Rate Report The Lead Quality Acceptance Rate (Known>MAL) Report shows the rate at which a person is moving from being a record in your system to being qualified for marketing initiatives. Simply put they are a record that is now eligible for nurturing and marketing initiatives. Known – a person in your…
How To Optimize Campaign ROI With Instance Organization
Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of doing a thorough cleaning of a place”. What this definition misses out on is how thorough cleaning should include optimization so that the next round of cleaning doesn’t take as long or better prepares the cleaner for finding things…
