Why Data Analytics Is An Important Investment
Data analysis and data teams are incredibly useful and an important part of marketing teams, especially as data is collected constantly and available readily for consumption across MAPs (marketing automation platforms) and CRM platforms (customer relationship management). What is Data Analysis? Let’s start out by understanding what data analytics is: the process of reviewing trends…
Leads Created Per [Time Period_default=month]
A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a specified time frame. Leads are an important part of the sales and marketing process, as they represent potential customers who have already shown some level of interest in the company’s offerings by providing their contact information. By effectively nurturing…
How To Optimize Campaign ROI With Program / Campaign Templates
Overview Tracking and developing a process for Campaign ROI is an important part of a marketing team. It helps to identify what is working well and resonating with your audience and making a larger impact on revenue and pipeline by tracking ROI, marketers are able to gain more credibility by providing data-driven insights into validating…
Campaign ROI Tracking in Marketo
Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, and the steps needed to implement it.
Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?
Attribution is a word that has many teams scratching their heads on how to accurately define, set up, and effectively report in a way that meets the needs for a variety of teams without increasing time spent on reporting. Setting up a marketing attribution process can seem daunting, but with a basic understanding of the…
Implementing Agile for Campaign Operations
The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up company and team goals into smaller, easily accessible tasks and proactively plans for changes that may come up before the deadline. In addition, it is interactive, and predictable, consists of time-boxed activities, encourages team empowerment, and individual accountability, and…
What to expect when you’re expecting … to buy Marketo Measure (Bizible)
Let’s break down the critical building blocks to start using Marketo Measure. So… you’re here because your team is investigating and doing the discovery work for implementing Bizible. If you want to know what Bizible is and what it can do, we recommend starting with Bizible (Marketo Measure) Attribution Explained. The TLDR on Marketo Measure (Bizible); is…
