The Top 3 Virtual Meeting Integration Services
Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever for companies to utilize in order to reach their customers and prospects. It allows for people to learn about your product, best practices or hear from existing customers their learnings from using your product all while not having to…
What to include in your HubSpot Campaign Launch Checklist
Overview You have finally finished up that email campaign and are ready to send it out to your customer base. Congrats! However, if you don’t have a campaign launch plan, you could be creating more stress and work for yourself in the long run. While having a checklist is imperative during the campaign production process,…
Top 4 Things You Need to Know As a New Marketo User
Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no different. Whether you are a seasoned Marketing Automation user or brand new to the space, here are four things you need to know as a new Marketo user. 1. Take time to learn the system layout While this sounds…
Marketing Automation Basics: Stopping Data Quality Issues Before They Start
Overview Marketing automation and Customer Relationship Management systems have seen numerous advancements in automation, but there are still numerous ways data quality issues can break your system or processes. Whether it is someone importing a list without the proper country value being written in or having multiple fields tracking the same data piece, data quality…
Lead Scoring Basics: Calculating Person Scores in Adobe Marketo Engage
Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for sales readiness. A solid lead scoring program will enable marketing to improve marketing intelligence for campaigns and improve the lead management process for your sales team. What is lead scoring? Lead scoring consists of two components. Demographics or qualifications…
