Google & Yahoo’s Upcoming Inbox Changes – What Does it Mean?
So Google and Yahoo announced they’re going to enforce some best practices around emails and make them requirements for emails to be delivered to inboxes starting in February 2024 and now you’re freaking out trying to understand what you need to change, am I right? Don’t stress, Etumos has you covered. Adobe has provided this…
Advantages of a Centralized Campaign Process
In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…
Spotlight on Mops-Apalooza 2023: Highlights from the Inaugural Event
Overview The inaugural Mops-Apalooza event, featuring the MOPsCON virtual track, brought together MOPs professionals from across the globe for three days of knowledge sharing, important industry updates, and much needed networking. The underlying theme of the week was the diverse MOPs community coming together after many years and sharing their cross platform knowledge and experiences,…
Preference Management Shouldn’t be a Full-time Job
Overview Have you found yourself dedicating more and more time to making lead preference changes across your martech stack? Privacy and compliance in the era of GDPR, CCPA, and CASL have large organizations twisted up in complicated solutions such as creating new fields in each of their systems with application-specific preferences and then point-to-point integrations…
4 Tips to Improve Your Webinar Success
Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…
New to Marketo and Feeling Overwhelmed?
Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you started working with Marketo Engage, everyone has one thing in common: being overwhelmed with where to start. If you are new to Marketo, you may wonder how to get trained without access to the program. The best place to…
How to Build Marketo Email Program Templates
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe Marketo Engage program templates help you scale your marketing efforts. Still, surprisingly enough, most companies overlook the most valuable template: the Email Program Template. This happens because even without a fully tokenized template, getting an email out the door…
