Etumos

What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into actual customers. Marketers can use many nurturing tactics, such as behavior automation, retargeting, and email nurturing. However, we want to remember that these leads were prior prospects. Why should companies seek to improve Lead Conversion? There are several reasons…

Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin your marketing automation journey without either, you will end up with a disorganized instance that is difficult to unwind. On the other hand, a clean, organized Marketing Cloud Account Engagement1 instance creates efficiencies and allows marketers to reach task…

Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since its launch in 2006. Clients and customers can use HubSpots in various ways, so understanding how it works is valuable. HubSpot offers 25 certifications, which are tailored to different roles, software, and experience levels. What are the HubSpot Certifications?…

Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at renewing soon, Adobe just made things a lot easier. Starting in 2023, they introduced a brand new, free, and unproctored version of the exam that makes maintaining your certification even easier! Keeping your certification current When you receive your…

Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing and understanding your targeted audience. Having audience segmentations will allow marketers to create a more personalized message for the audience, which will then build customer loyalty and bring in valuable leads. What is Segmentation? Segmentation is a feature in…