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Keep up with the latest in marketing operations, analytics and development trends.

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Must Contain Podcast

Email Templates – Must Contain Season 2 Ep. 6 with Jon Larsen & Steve Reinhardt

Kristin and Kristin are joined by our first-ever guest duo – Jon and Steve from Upcraft. In this episode, we talk email templates – the good, the bad, and the ugly. Listen in to learn more about the common template asks, how to migrate email templates from one marketing automation platform to another, and the…

Kristin and Kristin are joined by our first-ever guest duo – Jon and Steve from Upcraft. ...
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Must Contain Podcast

Accessibility – Must Contain Season 2 Ep. 5 with Beth Massura

Guest, Beth Massura (she/her), joins Kristin and Kristin to talk accessibility and inclusivity. In this episode, ...
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Must Contain Podcast

RevOps -Must Contain Season 2 Ep. 4 with Kelly Jo Horton

Kristin and Kristin are back with Must Contain’s first-ever guest, Kelly Jo Horton. This time we’re ...
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Marketing Automation

iPaaS -Must Contain Season 2 Ep. 3 with David Kreitter

Summer is in full swing but be sure to download this episode of Must Contain for ...
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Marketing Automation

Attribution -Must Contain Season 2 Ep. 2 with Rachel Squire

Join Kristin and Kristin as they talk attribution with Rachel Squire. Can you justify your existence? ...
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Marketing Intelligence

What to Look for in Marketo Measure, Formerly Bizible, Expert Services

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into ...
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Marketing Automation

Marketing Qualified Leads -Must Contain Season 2 Ep. 1 premiere with Tara Robertson

Must Contain is back with season 2! Join Kristin and Kristin who are back and better ...
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Marketing Intelligence

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Intelligence

Bizible (Marketo Measure) Attribution Explained

Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
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Marketing Automation

capital-F-Funnels-Must Contain Ep. 10 with Kristin Carideo

Rusty Hall from the theme song is back as guest host joining OGK because it is ...
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