A/B Testing Best Practices: How to Set Up Successful A/B Tests in Marketo
Do you know why you send your marketing emails in the mornings, why your CTA buttons are styled in a certain way, or why you format your subject lines with personalization? You may have a hunch or may have read an article that made a claim about best practices for email marketing, and you decided…
How To Optimize Campaign ROI With Program / Campaign Templates
Overview Tracking and developing a process for Campaign ROI is an important part of a marketing team. It helps to identify what is working well and resonating with your audience and making a larger impact on revenue and pipeline by tracking ROI, marketers are able to gain more credibility by providing data-driven insights into validating…
Uplevel Your Management of Marketo Engage to Improve Campaign Targeting
Overview Ready to take your campaigns to the next level? Looking for an effective way to help grow your business, generate revenue, and improve your overall ROI? As marketers, we need to constantly be working to better understand our ideal prospects and tailor messaging to their needs. Through the ongoing practice of effective campaign targeting,…
Leverage Your Investment in Marketo Engage to Maximize Campaign Relevancy
Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies focus on addressing it? How should a company improve Campaign Relevancy with Marketo Engage? What is campaign relevancy? Campaign relevancy refers to how closely campaigns resonate with an audience when building campaigns out of marketing automation platforms. It goes…
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his philosophy based on six years in this industry.
