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Prioritization & Avoiding the ‘Yes Person’ Mentality

Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, clear communication, and strategic thinking. Many people find this challenging, especially if they are natural people-pleasers who try to avoid conflict at all costs. The good news is that this is a skill you can develop! To ease the…

How to Scale Campaign Volume with a PM Tool

Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…