Etumos

Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked with owning an inherited Marketo instance, often uncertain about the next steps to take. I, too, have been in this position, feeling equal parts lost and excited. It is probably obvious that it’s crucial to treat your new responsibilities…

Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance or have an existing account, it’s imperative to take advantage of the tool’s integrated services. These are also called Account Engagement “connectors” that allow you to integrate specific applications directly into your Account Engagement account. In this article, I…

Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your customers and prospective customers are engaging with can help you make more informed decisions in your marketing content and campaigns. HubSpot’s out of the box tracking code can allow you to gather website engagement while also managing the ever…

Overview One of the funnest parts of being a marketing operations professional is having a behind the scenes understanding of how the technology we use helps us better understand the actions (and ultimately interests) of those engaging with us. From tracking form submissions to email interactions and all sorts of other activities in between, having…

Overview In the fast-paced world of marketing, it may be tempting to prioritize quantity over quality when it comes to campaign creation. However, quality over quantity is the key to building trust with your customers and ultimately driving business growth. With Program Templates, marketing teams can ensure they are delivering high quality error-free campaigns while…

Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content and structure. Enabling web tracking in a marketing automation platform such as Marketing Cloud Account Engagement1 can provide additional capabilities and insights. In this blog we’ll address how to set up web tracking in Account Engagement and describe the…

Overview While HubSpot is a powerful Marketing Automation tool with lots of capabilities, there are some services that HubSpot can’t do but can allow for a more sophisticated Marketing Automation tool. In this blog, I am going to review the top three integrated services with HubSpot you should look to do right away. While some…

Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases in Marketo Engage’s Email and Landing Page Editors.

Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your online web pages. Adobe Marketo Engage has a simple out of the box set up to make this painless and fruitful – Munchkin Code. What is Munchkin code (built in web tracking in Marketo) Marketo’s built-in JavaScript tracking code…

What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email marketers understand and know how to implement so well in their respective businesses. It can be defined by simply reversing the wording and adding a bit more context to it – messaging relevancy = how relevant my message is…