Lead Quality: Acceptance Rate Report
Lead Quality Acceptance Rate Report The Lead Quality Acceptance Rate (Known>MAL) Report shows the rate at which a person is moving from being a record in your system to being qualified for marketing initiatives. Simply put they are a record that is now eligible for nurturing and marketing initiatives. Known – a person in your…
Why Data Analytics Is An Important Investment
Data analysis and data teams are incredibly useful and an important part of marketing teams, especially as data is collected constantly and available readily for consumption across MAPs (marketing automation platforms) and CRM platforms (customer relationship management). What is Data Analysis? Let’s start out by understanding what data analytics is: the process of reviewing trends…
