How to Scale Campaign Volume with a PM Tool
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…
How a Project Management Tool Increases Marketing Productivity
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into 2023! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and request intake…
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and the database size that you’re addressing, you need to expand your marketing organization to incorporate new functions: specialized marketing operations. In our last blog post, we discussed scaling your team for operational success. However, expanding your marketing organization from…
