Best Ways to Scale Campaign Production with Asana
Overview There are a lot of moving parts involved in campaign production – people across teams who have a stake in the creation and outcome of each campaign, the campaign details, content, and creative assets, the quality assurance, campaign launch and reporting, and everything else in between. To keep all of these things organized while…
Why Project Management is Critical for Efficient Marketing Operations
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any company. However, simply having a great idea for appropriate marketing communications is not enough. This is where we look towards effective project management. Implementing a successful marketing campaign requires a well-organized and well-executed project management plan, and ideally includes…
How a Project Management Tool Increases Marketing Productivity
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using a spreadsheet for tracking marketing tasks, allow us to welcome you into the 21st Century! You can boost productivity and efficiency with a project management tool that not only tracks your project statuses but also makes recurring tasks and…
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in from Slack, email, and every other possible angle. What’s the priority? P1. When is this due? ASAP. Without a systematic way to manage new work requests, it becomes a challenge to set expectations with your stakeholders, identify work priorities,…
5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. The marketing manager now needs to communicate with and rely on four different teams to execute their campaigns—the content team, the campaign builder, the QA team… maybe a PM, maybe not—and each of those teams needs to be given…
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and the database size that you’re addressing, you need to expand your marketing organization to incorporate new functions: specialized marketing operations. In our last blog post, we discussed scaling your team for operational success. However, expanding your marketing organization from…
