Etumos

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…

Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like most Salesforce products – as well as other marketing automation platforms – there are professional certifications available for Account Engagement practitioners. This blog aims to explain the purpose of the credentials and to outline the steps to obtain the…

Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and best practices. If you are an expert in one, it may not mean you are an expert in the others. Three common platforms are HubSpot Marketing Hub, Marketing Cloud Account Engagement1, and Adobe Marketo Engage which all have certifications…

Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since its launch in 2006. Clients and customers can use HubSpots in various ways, so understanding how it works is valuable. HubSpot offers 25 certifications, which are tailored to different roles, software, and experience levels. What are the HubSpot Certifications?…

Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at renewing soon, Adobe just made things a lot easier. Starting in 2023, they introduced a brand new, free, and unproctored version of the exam that makes maintaining your certification even easier! Keeping your certification current When you receive your…

Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no different. Whether you are a seasoned Marketing Automation user or brand new to the space, here are four things you need to know as a new Marketo user. 1. Take time to learn the system layout While this sounds…

We all know how to talk about the key operational programs in a Marketo instance: Lifecycle Processing, Scoring, Data Management, etc. We know the function they serve and their importance. Although we’re talking about the same types of programs, the approach to how these programs are architected varies from company to company. We’re not all…