Mastering Qualification in Pardot with Custom Lead Fields
Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization that…
Demographic Gating: How to Score and Qualify Leads More Efficiently
In B2B marketing, there’s a vast difference between someone who fills out a form and someone who fills out a form who is qualified—with a qualified company and a qualified background attached to their name. Students and mom’n’pop shops add no actual value to your marketing efforts. If your database is full of duds, it’s…
