Mastering Qualification in Pardot with Custom Lead Fields
Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization that…
Take Lead Scoring to the Next Level: Demographic Scores and Behavior Scores
(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each of which offers its own insights. Behavior score indicates sales-readiness based on a person’s activity on your website, their response to your emails, and any other activity you can measure. A demographic score is a measure of how well…
