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Overview Learn what components your marketing operation team needs to have in your Content Submission Templates and how you can make them easier for your marketing stakeholders to use! Watch Now 

Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, clear communication, and strategic thinking. Many people find this challenging, especially if they are natural people-pleasers who try to avoid conflict at all costs. The good news is that this is a skill you can develop! To ease the…

Overview The inaugural Mops-Apalooza event, featuring the MOPsCON virtual track, brought together MOPs professionals from across the globe for three days of knowledge sharing, important industry updates, and much needed networking. The underlying theme of the week was the diverse MOPs community coming together after many years and sharing their cross platform knowledge and experiences,…

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…

Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…

Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile project management tool that helps marketing teams streamline workflows, improve collaboration, and boost productivity. On top of all that, Asana can help you optimize your campaign build times to get more work done in less time! In this blog,…

Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities include the planning, execution, and measurement of marketing campaigns, as well as the integration of technology platforms and processes that enable them. To support these activities, marketing operations professionals need a project management tool that is specifically tailored to…

Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any company. However, simply having a great idea for appropriate marketing communications is not enough. This is where we look towards effective project management. Implementing a successful marketing campaign requires a well-organized and well-executed project management plan, and ideally includes…

Overview Business processes have adapted to a remote work culture. Even if your organization has shifted to a hybrid or even back to an in-person structure, there are no doubt aspects of your job that involve collaborating with others online. The Marketing Operations field specifically employs individuals with unique technical skills where collaboration, planning and…

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…