Etumos

Overview We’ve all been there- you’re searching for a field in your smart lists and can’t figure out which is the right one. There’s 20 fields for Country. There are fields in your system from processes that haven’t been used in a decade. Multiple CRM admins and Marketo Engage Admins, all creating new fields and…

Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be used. Workspaces and partitions are features allowing you to organize your marketing work. Keep reading to understand what workspaces and partitions are and if you should use them for your business. What are workspaces and partitions? Workspaces and partitions…

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such as Marketo, HubSpot, Account Engagement (formerly Pardot), and more. Providing your audience with the ability to select their preferences for the type of marketing content they receive from you will allow you to tailor your marketing messages to their…

Overview Lead conversion is a direct indicator of how successful your business is as it defines how many leads (prospects) are being converted into customers. A collaborative team effort must be made by your sales and marketing teams to convert leads at a successful rate. They must establish a blueprint to determine the status of…

Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and sometimes leaving them high and dry. Lead scoring, when integrated with your lifecycle program, can help you manage lead volume without over-architecting your automation. (There’s a trend with MOPs, and that is to keep it as simple as possible…

Overview Email campaign operations teams often take the lead on managing the actual email send process, but can also help your company maintain deliverability and sender reputation. This blog focuses on the impact of bounces on your email marketing efforts and how to successfully manage them in Marketo Engage. What is an email bounce? An…

Overview Too much of a good thing can sometimes be a bad thing. I was usually told this after eating too much candy on Halloween and waking up the next morning wanting to stay home because I was sick. My mom would love that I’m writing this, but I should have listened to her advice….

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the fact that Michael B. Jordan is one good lookin’ dude, but I love the training scenes depicting everything he goes through leading up to his fights. Whether it was working out in the desert after breaking his ribs or…

What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve obtained in your database who you believe might exhibit buying behavior at some point in time. The more leads you can produce (i.e. the amount of prospects you gather), the higher your lead volume will be. While a simple…

Overview Accurate, consistent, and relevant data is crucial for businesses today, as it enables organizations to make informed decisions and to deliver better customer experiences. However, maintaining high data quality can be challenging, particularly when dealing with large volumes of data. In this context, HubSpot Marketing Hub, one of the leading marketing automation platforms, offers…